eGRO Alerts
This page gives links to the latest eGRO alerts going back through the last four volumes. Earlier editions (reaching back to Volume 1 in 2013) are available by clicking here
Latest e-GRO Alert
14.11 - Rooted in Success: How Branding Elevates Plant Value
Brands can generate value among customers through communicating the value proposition. Here, we discuss the importance of brands, how they influence behavior, and opportunities in the ornamental plant industry.